The f-stop design and development process represents a 15-year journey towards the development, design, and delivery of the best possible camera backpacks and bags. They designed, developed, and launched hundreds of products for dozens of brands over nearly two decades. They use a tried-and-true product development and design journey to deliver value and the highest possible quality to their customers.
The most important tool for design & product development is customer insight! By observing and receiving feedback from customers, partners, and ambassadors they learn what “job” customers are trying to do. From there, they apply this valuable insight to the product design to make completing the “job” customers want the product to perform more efficient.

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